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Someone out there needs to hear
Your Story
Sound Familiar?
You're motivated. You're committed. Otherwise, you wouldn't have started.
The real problem: You don't have a system designed to bring your creative work to life.
Introducing The TRI Method™
A systematic approach to creative work inspired by product management and endurance athletics to help you set and achieve realistic goals.
Test
Start with small, low-stakes experiments. Validate your ideas before committing months of work to something that might not work.
Run
Execute with focused, time-boxed sprints. Like training for a race, you build creative endurance through consistent practice.
Iterate
Learn from each cycle and improve. Shipping beats perfection—the best way to improve is to finish, learn, and do it again.
Get Your Free
Micro TRI Guide
Start finishing your creative projects today with this structured 7-day plan to validate your book concepts using product management principles.
Bonus: A printable Projects Evaluation Worksheet to help you determine next steps on those unfinished projects.
Ready to finish what you start?
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Latest Insights
Our Vision
Passionate About Productivity
From an Ironman finisher
& 20-year product leader.
The TRI Method™ integrates principles from both product management and endurance sports to help you put the systems in place to achieve your goals.
Founded by Kim Shyu, a published author, Ironman, 2x marathoner, and 20-year IT and Consulting veteran, it aims to streamline creative processes for writers. It's how Kim has shipped books, tech products, and crossed Ironman finish lines while balancing her family and full-time job.
Our resources, including free guides and future paid content, are tailored to support your success. We're not here to teach you creative writing. We're here to help you put a system in place to ship it.